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By Using an Omnichannel Marketing Approach We Were Able To Yield Huge Results
When FlashCat partnered with an event space that was struggling with stagnant growth and limited revenue streams, we implemented a multi-layered marketing strategy that transformed the venue’s performance. By combining organic and paid social media, targeted local engagement, and strategic event planning, we helped boost revenue by 400%, generate long lines out the door, and ultimately pave the way for a multi-million dollar exit.
The Problem:
The venue faced challenges such as low attendance, inconsistent revenue, and a lack of a clear growth or exit plan. While the space had potential, it wasn’t effectively marketed to attract consistent crowds, leading to missed revenue opportunities.
The Solution:
FlashCat developed a customized marketing strategy that combined organic growth, in-person engagement, targeted advertising, and operational improvements. Here’s a detailed breakdown of what we did:
1. Leveraged Organic Social Media
Our first priority was increasing the venue’s visibility through organic social media channels. By utilizing platforms like Facebook, Instagram, and TikTok, we developed a comprehensive content plan. We posted engaging event recaps, behind-the-scenes footage, promotions, and user-generated content to build anticipation for events and maintain a strong connection with the audience.
- Results: Consistent organic posts led to increased brand awareness and engagement, significantly expanding the venue’s online reach. This effort resulted in a steady increase in followers and event attendance.
2. Hired a Street Team & Leveraged Their Social Media Presence
We strategically hired a street team to physically promote the venue and also amplify its online presence. The team not only handed out flyers and posted about events in local hotspots, but they also shared posts from their personal social media accounts, creating authentic buzz for the venue. This forced social media algorithms to push content to a wide audience.
- Strategic Advantage: The street team’s personal networks helped to build a sense of community around the venue and establish an organic, grassroots marketing approach. This method created a buzz within the local community that felt more personal and trusted.
3. On-Site Audience Engagement
At events, we trained the street team to collect valuable attendee information, including social media follows, email addresses, and phone numbers, which we then used to create highly targeted campaigns. As an added incentive, attendees were offered exclusive gifts or VIP packages in exchange for their information.
Additionally, we integrated mobile menu QR codes displayed prominently around the venue, which triggered pop-ups on attendees’ mobile devices. These pop-ups prompted users to enter their phone number and email for a chance to win exclusive promotions or prizes, further enhancing engagement and participation.
- Results: The combination of in-person data collection and mobile pop-ups helped us create a robust and engaged customer database. The mobile menu’s pop-up functionality provided a seamless way for attendees to interact with the brand in real-time, ensuring higher conversion rates for future campaigns while deepening attendee relationships.
4. Leveraging Data with Email and Text Marketing Automations
Once we collected attendee data, we integrated it into automated email and text marketing systems. These personalized campaigns delivered targeted event reminders, exclusive promotions, and VIP offers directly to customers’ phones. The pop-up display on mobile devices encouraged guests to enter their contact details in exchange for a chance to win prizes or discounts. We also turned this data of actual attendees into look-a-like data to further increase the effectiveness of or paid ads.
- Results: These automations helped maintain consistent engagement, boost event attendance, train ad pixels, and drive repeat business, creating a strong cycle of retention and long-term customer loyalty.
5. Paid Social Media Advertising
While organic content was the foundation of our strategy, we bolstered it with a series of carefully targeted social media ads. Using Facebook and Instagram’s precise targeting features, we were able to reach potential customers based on their interests and demographics, ensuring the ads were seen by the right people.
- Results: These ads drove a substantial increase in leads and event attendance, contributing to record-breaking foot traffic during themed nights and special events. Targeted ads ensured no marketing budget was wasted on irrelevant audiences.
6. Content Marketing: Photo, Video, & Graphic Design
We documented every event with high-quality photos and videos to create a strong visual identity for the venue. These assets were shared on social media, in ads, and through email campaigns to keep the venue top of mind for potential customers.
- Branding Impact: Our consistent and polished visuals reinforced the venue’s premium branding, establishing it as a go-to destination for nightlife in the area. Eye-catching graphics and promotional materials helped build credibility and entice customers to attend.
7. Themed Nights and Special Events
We introduced themed nights, such as:
- Pop Music Thursdays
- Hip Hop Fridays
- Electronic Saturdays
These regular events created consistency and allowed the venue to tap into different audience segments. Special events tied to holidays and notable weekends were also planned to draw in even larger crowds, creating spikes in revenue.
- Revenue Increase: By offering different music genres and themed nights, the venue maintained a diverse and growing customer base, resulting in consistent attendance and higher bar sales.
8. Offline Tactics: Flyers and Radio Ads
To extend our reach beyond the digital world, we implemented offline tactics. This included distributing flyers around local colleges and high-traffic areas, as well as running ads on local radio stations to generate buzz.
- Results: These efforts brought in attendees who may not have been reached through social media, broadening the venue’s appeal and increasing foot traffic.
9. Product Creation Around Event Days
We maximized event-day revenue by creating special products such as VIP packages and branded merchandise. These products were strategically tied to themed nights, offering customers more value for attending.
- Results: VIP packages, in particular, were a huge hit, generating significant revenue through exclusive access, priority seating, and drink specials. Branded merchandise also helped build long-term customer loyalty.
10. Charging Cover Fees & Exit Strategy
Introducing cover charges at the door for event nights added an immediate revenue stream. Additionally, we helped raise food and drink prices, ensuring profitability even during high-traffic events. Our overall strategy involved streamlining operations and increasing revenue, which positioned the business for a successful exit.
- Exit Strategy: After boosting the venue’s revenue by 400% and improving operational efficiency, the business was sold for a significantly higher value than initially projected, resulting in a multi-million dollar exit for the owners.
Our Marketing Strategies
- Automation
- Search
- Social
- Email Marketing
- Content
Why Choose FlashCat?
When you partner with FlashCat, you’re not just getting content; you’re investing in a comprehensive strategy that elevates your brand. Our team is dedicated to delivering exceptional Marketing Strategies that captivate your audience and drives measurable results.
